Working with Dana was a highly positive and enriching experience. She provided clear project expectations, relevant industry insights, and structured guidance, making it easy to align our research with their needs. Her engagement and responsiveness were exceptional, offering timely feedback and fostering productive discussions. This collaboration allowed us to apply key strategic management concepts, such as market segmentation and competitive analysis, in a real-world context, deepening our understanding of industry trends. Overall, her support and expertise made this project both valuable and insightful, and we appreciate the opportunity to contribute to the market analysis efforts.