Our organisation advertises and post online. We have developed some marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Project Scope and Expectations:

During this project, students will create digital marketing materials for our products and services. 

Company Overview:

At Canadian Foundation For Development And Empowerment, we pride ourselves on Empowering youths to strive academically and socially to reach their highest potential.

The CFDE is determined to make positive and durable changes in the lives of Youths. Young adults, children, Immigrant families, and communities by promoting scholastic achievement and providing tools for academic success.

This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Create Marketing Materials
• Recommend marketing strategies
• Setting measurable goals and identifying the target audience 

Final Deliverables:

Provide details about what the student will upload to the platform as their final deliverable(s).

• Final document containing all of the marketing materials created & recommended strategies.
• Search Engine Optimization (SEO): Organic traffic, keyword rankings, backlink counts, and technical site health.
• Social Media: Follower growth, engagement rate, reach, and traffic to the website.

Bonus steps would include:

• Recommending SEO strategies

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.
• Opens doors to diverse career opportunities and entrepreneurship
• Problem-Solving and Analytical Skills