Market and Competitor Research for Corporate Gifting Service
Project scope
Categories
Market research Competitive analysis Sales strategySkills
marketing strategies marketing market research researchThe main goal for the project is to conduct market and competitor research for Colour Me Christmas's corporate gifting service in order to help formulate the company's offering and marketing strategy. This will involve several different steps for the students, including:
- Researching the current market for corporate gifting services, including trends, customer preferences, and potential opportunities.
- Analyzing competitors in the corporate gifting space to understand their offerings, pricing, and marketing strategies.
- Identifying potential target customers for Colour Me Christmas's corporate gifting service and understanding their needs and preferences.
- Developing a report outlining the findings and recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy.
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report detailing the current landscape of corporate gifting services, including trends, customer preferences, and potential opportunities.
- An analysis of key competitors in the corporate gifting space, including their offerings, pricing, and marketing strategies.
- Identification of potential target customers for Colour Me Christmas's corporate gifting service, along with insights into their needs and preferences.
- A set of recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy based on the research findings.
Final deliverables:
- A detailed report outlining the market and competitor research findings and recommendations.
- A presentation summarizing the key insights and recommendations for Colour Me Christmas's corporate gifting service.
Access to Mila to answer any questions or offer any insight. Any required tools or technology needed to complete the project can be secured as needed.
About the company
Colour Me Gifted is a gifting consultancy rooted in joy, intention, and impact. We help progressive businesses build stronger relationships with clients, employees, and partners through meaningful, culturally conscious gifts and experiences. From strategy to sourcing, every gift we design is aligned with your goals, thoughtfully curated from diverse makers, and created to spark connection. Whether you’re celebrating a milestone, recognizing a team, or investing in loyalty, Colour Me Gifted transforms gifting into a powerful business tool.