Toronto Metropolitan University
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Advertising and Media Campaign Development

MARK 2063
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Tonie Granata
Professor
3
Timeline
  • January 30, 2025
    Experience start
  • February 1, 2025
    Client Briefing
  • April 4, 2025
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Canada
Large enterprise, Small to medium enterprise
Automotive, Banking & finance, Consumer goods & services, Cosmetics & beauty, Entertainment

Experience scope

Categories
Communications Market research Operations Product or service launch Marketing strategy
Skills
digital marketing sales & marketing marketing strategy competitive analysis project planning
Learner goals and capabilities

Develop a Integrated Marketing Campaign to meet a clients marketing needs. The project will consist of creative messaging and media recommendations. This project is worked on throughout the semester.

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Diploma
Intermediate levels
39 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Complete Integrated Marketing communication plan.

Project timeline
  • January 30, 2025
    Experience start
  • February 1, 2025
    Client Briefing
  • April 4, 2025
    Experience end

Project Examples

Requirements

Potential scopes for this project can include, but are not limited to:

  • Development of Marketing plan, media plan and creative messaging.
  • Promoting a new product/service launch.
  • Improving online communications.
  • Increasing revenue for an existing product/service.
  • Increasing market share/brand awareness .
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Must have a go to market proven product not a concept  *
  • Q2 - Checkbox
     *
  • Q3 - Checkbox
     *