This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

Is your business experiencing challenges around strategic positioning in a competitive landscape? MBA students at the University Canada West are prepared to analyze your key business challenges, and provide actionable recommendations. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. The teams will apply their diverse entrepreneurial knowledge as students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.