Lagoschop, a company specializing in authentic Nigerian cuisine, aims to enhance its digital presence and boost sales through effective online marketing strategies. The project involves analyzing Lagoschop's current digital marketing efforts and identifying areas for improvement. Learners will apply their knowledge of digital marketing principles to develop a comprehensive strategy that targets Lagoschop's key demographics. The project will focus on leveraging social media platforms, optimizing search engine visibility, and creating engaging content to increase brand awareness and customer engagement. The goal is to create a cohesive digital marketing plan that aligns with Lagoschop's business objectives and enhances its competitive edge in the food industry.

- Analyze current digital marketing efforts.

- Identify key demographics and target audiences.

- Develop a comprehensive digital marketing strategy.

- Focus on social media, SEO, and content creation.

The project deliverables will include a detailed digital marketing strategy document outlining the proposed initiatives and tactics. Additionally, learners will provide a presentation summarizing their findings and recommendations. The strategy document should include specific action plans for social media engagement, SEO improvements, and content marketing. The presentation will serve as a tool for Lagoschop to understand and implement the proposed strategies effectively.

- Digital marketing strategy document.

- Presentation summarizing findings and recommendations.

- Action plans for social media, SEO, and content marketing.