Wouessi Brand and Marketing Revamp
Project scope
Categories
Branding & style guides Digital marketing Search engine optimization Social media marketing Website developmentSkills
marketing strategies digital marketing branding typography marketing collateral marketing social media planning website optimization search engine optimization analyticsWouessi Inc. is seeking to revitalize its brand presence and expand its market reach through a comprehensive rebranding and marketing strategy. This project offers learners the opportunity to apply their classroom knowledge in branding, design, and digital marketing. The primary goal is to refresh Wouessi's visual identity, enhance its website, and execute effective digital marketing campaigns. Learners will conduct a brand audit, redesign visual elements, and ensure consistent branding across all platforms. Additionally, they will revamp the website for improved user experience and SEO, and develop a strategic social media plan to boost engagement and visibility. This project is designed to be completed by a team of learners within a single academic program, focusing on branding and digital marketing skills.
The project deliverables include a refreshed visual identity, encompassing a new logo, color scheme, and typography. Learners will also deliver a redesigned and optimized website, updated marketing collateral, and successful execution of digital campaigns. Additionally, they will provide an analytics report highlighting campaign performance and offering data-driven recommendations for future optimizations.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Welcome to Wouessi Inc.—Driving Global Innovation Through Digital Excellence
At Wouessi, we are bridging the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we leverage innovation, collaboration, and mentorship to redefine the future of work and digital excellence.
Our mission is to empower businesses worldwide by delivering tailored, impactful solutions in artificial intelligence, machine learning, and digital transformation. Through partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds, enabling us to shape industries, tackle real-world challenges, and set new standards for operational excellence.
Vision and Mission:
Vision: To create a borderless world where digital innovation knows no limits.
Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.
About Us:
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 300 students and global talent. We are proud to collaborate with Riipen, where our innovative project-based internships provide real-world learning opportunities while driving operational success.
Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. We continuously strive to elevate our clients' experiences and outcomes from AI-powered solutions to strategic consulting.
Wouessi has positioned itself as a thought leader in technology and business transformation through a commitment to inclusivity, mentorship, and excellence.
Unique Offerings and Success Stories:
• Collaborated with over 50 universities globally to connect with top-tier talent.
• Completed over 300 projects spanning AI, software development, and business management.
• Achieved a 25% improvement in project completion rates through Riipen partnerships.
• Helped interns transition into leadership roles, including our current COO and Technical Director.
Contact Us:
• Email: Info@wouessi.com
• Website: https://wouessi.com