We have identified the need for developing a marketing communications plan with a youth focus that will improve our social media (especially Instagram, YouTube, Snap, and Facebook) outreach and engagement efforts.

We want you to assist us in developing a strategy that can helps drive interest in male contraception, generally, and Male Contraceptive Initiative, specifically.

For this project, you will need to:

• Understand our brand and mission.
• Review and evaluate our existing social media outreach efforts.
• Conduct research on marketing communications strategies from similar organizations (e.g., provide a landscape review of analogous marketing efforts).
• Identify trends and opportunities in social media and with our target audience.

You will have access to our Marketing & Communications Director as well as our Advocacy Strategist, who will communicate regularly with you and provide all the information and clarification needed. 

We want to increase our youth engagement through a mission-aligned marketing campaign that works within our budget and time constraints.