Marketing and Communications Coordinator

Closed
BC Hospice Palliative Care Association
Vancouver, British Columbia, Canada
Pablita Thomas
Executive Director
(10)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Social media marketing
Skills
target audience communication social media planning canva (software) palliative care advocacy public relations press releases newsletters
Details

BC Hospice Palliative Care Association is a not-for-profit, public membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice/palliative care to British Columbians since 1986. We are focused on Advocacy, Education, Membership Support and Public Awareness.


We are currently planning our triennial Grief, Bereavement and Mental Health Summit 2024 (GBMH), now in its second iteration. Previously held virtually, this year's Summit will mark a transition to an in-person format, reflecting our commitment to fostering meaningful dialogue and collaboration in the field of grief and bereavement.


The Summit will continue its exploration of the metamorphosis of grief and bereavement, particularly in light of the ongoing impacts of the COVID-19 pandemic and our collective journey towards recovery and integration. Through insightful discussions and shared experiences, we aim to delve deeper into the evolving landscape through more examination of research, and best practices. 


We are looking for a few go-getter students to help us with the planning process of this event. It is an opportunity for students to develop soft skills such as communication, planning and problem solving. You will be working most closely with our event coordinator, Lillian Chen. 



Deliverables

Responsibilities:

  •  Develop and execute marketing and communication strategies to promote the summit to target audiences, including attendees, speakers, sponsors, and partners.
  •  Create engaging content for social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to increase awareness and generate excitement about the conference.
  •  Write and edit promotional materials, including press releases, newsletters, blog posts, and email campaigns, to communicate key messages and updates to stakeholders.
  •  Create visually appealing graphics, images, and videos for use in marketing materials and social media posts.
  •  Monitor social media channels and engage with followers, responding to inquiries, comments, and messages in a timely and professional manner.
  •  Analyze marketing and social media metrics to track performance, identify trends, and make data driven recommendations for improvement.
  •  Assist with other marketing and communication tasks as needed, including website updates, advertising, and public relations initiatives.


Qualifications:

  • Excellent written communication skills, with a strong attention to detail and ability to convey complex information in a clear and compelling manner.
  • Passion for graphic design and familiarity with graphic design software (Canva) 
  • Previous experience in marketing, communications, public relations, or digital media is preferred.


Mentorship

There will be weekly meetings and checkins where we update our progress and goals. The student will receive access to our event folder and we will have a final presentation at the end of the work term hours to give feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Vancouver, British Columbia, Canada
11 - 50 employees
Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Individual & family services

The BC Hospice Palliative Care Association is a open not-for-profit, membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice
palliative care to British Columbians for over 34 years. Our members provide a broad range of hospice palliative care programs
and services to people in need across the province of BC and the Yukon who are dying, their loved ones who are grieving and caregivers. The services hospice societies deliver are accessible to all, regardless of the type of illness, age, sex, sexual orientation, race, culture and religious beliefs.