Digital Impact NGO Market Strategy Development
Project scope
Categories
Market research Competitive analysis Community engagement Social work Marketing strategySkills
positioning strategy competitive analysis data analysis marketing strategies strategic positioning marketing messaging strategy digital literacy presentations market researchProject Overview:
The Wouessi Digital Foundation is a nonprofit organization committed to bridging the digital divide by providing underserved communities with access to technology, digital skills training, and support. We aim to empower individuals to participate in the global economy through sustainable digital literacy programs.
We are seeking the support of students to assist with market research, validation, and strategic positioning for our programs. This project focuses on identifying market needs, validating our approach, and positioning the foundation effectively to attract partnerships and funding.
Key Objectives:
- Conduct market research to analyze trends in digital literacy and identify gaps in underserved communities.
- Evaluate the competitive landscape to understand how other nonprofits address digital literacy challenges.
- Assess the needs of target beneficiaries (youth, women, entrepreneurs, educators) through surveys and focus groups.
- Validate the foundation's program offerings and refine them based on data-driven insights.
- Develop a positioning strategy to differentiate the foundation and attract stakeholders.
- Provide actionable recommendations for program growth, marketing, and outreach.
Deliverables:
- Comprehensive market research report outlining trends, gaps, and needs.
- Competitive analysis and benchmarking report.
- Program validation framework with data insights and recommendations.
- Strategic positioning document with messaging strategies.
- Presentation deck summarizing findings and proposed actions.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Welcome to Wouessi Inc.—Driving Global Innovation Through Digital Excellence
At Wouessi, we are bridging the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we leverage innovation, collaboration, and mentorship to redefine the future of work and digital excellence.
Our mission is to empower businesses worldwide by delivering tailored, impactful solutions in artificial intelligence, machine learning, and digital transformation. Through partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds, enabling us to shape industries, tackle real-world challenges, and set new standards for operational excellence.
Vision and Mission:
Vision: To create a borderless world where digital innovation knows no limits.
Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.
About Us:
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 300 students and global talent. We are proud to collaborate with Riipen, where our innovative project-based internships provide real-world learning opportunities while driving operational success.
Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. We continuously strive to elevate our clients' experiences and outcomes from AI-powered solutions to strategic consulting.
Wouessi has positioned itself as a thought leader in technology and business transformation through a commitment to inclusivity, mentorship, and excellence.
Unique Offerings and Success Stories:
• Collaborated with over 50 universities globally to connect with top-tier talent.
• Completed over 300 projects spanning AI, software development, and business management.
• Achieved a 25% improvement in project completion rates through Riipen partnerships.
• Helped interns transition into leadership roles, including our current COO and Technical Director.
Contact Us:
• Email: Info@wouessi.com
• Website: https://wouessi.com
Portals
Portals