CRM Development


Project scope
Categories
Data visualization Data analysis Project management Information technologySkills
organizational skills hubspot crm conditional formatting data management usability customer relationship managementDescription:
As the Director of Operations at Riipen I am responsible for creating effective and efficient ways of tracking particular items for the business. These are then used to measure things like KPI's, performance predictors, trend identification, etc.
Number of Students: Two teams of 5 eachNumber of Suggested Hours: 4 hours over Zoom with Riipen; hours spent for prep may varyTeam: Ashley, Director of Operations; Jessica, Director of Customer Success
Project 1: CRM and Database Optimization
We are in need of a way to track new Leads from various sources and of various types. Student teams will have the option of choosing between:
The project will include an initial meeting led by Riipen with some of our current set ups, what we are looking to accomplish and some ideas for success.
Although not a requirement, a strong final presentation could include a mock up of a free CRM build tool.
Schedule:
Week 1:Meeting with the Director of Operations to explain the problem at hand. This meeting will also include a walk through of our CRM and other ways we use objects within its structure.
Weeks 2 and 3:Students will bring their initial ideas, suggestions, questions, comments and concerns to a meeting with Riipen where they are able to zone in on a solution and refine a pitch.
Week 4 and 5:Each group will have a chance to present their pitch. The pitch should be no longer than 30 minutes to allow for at least 15 minutes of Q&A. Which week each team will present will be decided at the start of week 4 presentation, so it is required that both teams are ready to pitch. Both Director and Senior Manager will be present for final pitch.
Project 2: New Opportunity Custom Object Pitch
We are in need of a way to track opportunities in a pipeline that do not conflict with another object pipeline, and allow for seamless work by a Customer success team.
The project will include an initial meeting led by Riipen with some of our current set ups, what we are looking to accomplish and some ideas for success.
Although not a requirement, a strong final presentation could include a mock up of a free CRM build tool.
Schedule:
Week 1:Meeting with the Director of Operations to explain the problem at hand. This meeting will also include a walk through of our CRM and other ways we use objects within its structure.
Weeks 2 and 3:Students will bring their initial ideas, suggestions, questions, comments and concerns to a meeting with Riipen where they are able to zone in on a solution and refine a pitch.
Week 4 and 5:Each group will have a chance to present their pitch. The pitch should be no longer than 30 minutes to allow for at least 15 minutes of Q&A. Which week each team will present will be decided at the start of week 4 presentation, so it is required that both teams are ready to pitch. Both Directors will be present for final pitch.
Track 1:
- Lead Source Mapping and Categorization
- Lead Lifecycle Framework (Employer or Academic)
- Requirements & KPI Definition Document
- Data Flow Diagram or Process Workflow
- Lead Tracking System Design
- CRM Mock-Up (Optional but Recommended)
- Final Presentation
- Project Report / Documentation
Track 2:
- Opportunity Pipeline Framework
- Conflict-Free System Design
- Customer Success Workflow Integration Plan
- CRM Mock-Up (Optional but Recommended)
- Final Presentation
- Project Report / Documentation
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Riipen’s project-based learning platform leverages thousands of business and nonprofit partnerships to help higher education easily implement and scale projects that enhance learner employability.