Aceit Digital Inc. aims to enhance its online presence through professional and visually consistent video content that aligns with its brand identity. The project involves creating a series of short videos that tell compelling stories while maintaining the brand's tone. These videos should be optimized for various platforms, including YouTube, Instagram, and LinkedIn, to maximize viewer engagement. The project provides an opportunity for learners to apply their skills in video production, storytelling, and digital marketing. The team will focus on understanding platform-specific requirements and audience preferences to ensure the content is both engaging and effective. This project will help Aceit Digital Inc. strengthen its connection with its audience and improve its digital footprint.

The deliverables for this project include a series of three short videos, each tailored for a specific platform: YouTube, Instagram, and LinkedIn. Each video should be 5-7 minutes long, visually consistent, and on-brand. The team will also provide a brief report detailing the rationale behind the storytelling approach, platform optimization strategies, and how the videos align with Aceit Digital Inc.'s brand identity. Additionally, a presentation summarizing the project outcomes and lessons learned will be delivered to the company.