Thank you for the thoughtfulness and care you brought to this project. Your report and presentation were well-structured and visually strong, and you demonstrated a solid understanding of Ember + Wren’s coaching programs and offerings. Your phased implementation plan, realistic budget, and attention to key opportunities, like positioning the brand as a thought leader, were well aligned with the stage and vision of the business. It was also clear that your team stayed engaged throughout, asking clarifying questions and adjusting your work based on feedback, which I appreciated. One area for improvement is a deeper understanding of the health coaching industry itself. While you identified some key trends and competitive insights, parts of your analysis (e.g. analysis of regulatory compliance), suggested confusion between coaching and clinical health services. This misunderstanding likely caused you to overlook growth opportunities that are specific to the coaching model, including how coaching is increasingly sought after as a service in its own right. Anchoring your strategy more fully in the business model would have made your recommendations even stronger. That said, your report showed strong teamwork, thoughtful planning, and a clear effort to create value. As you take these skills into future projects, I encourage you to continue asking great questions, clarify the specific role of the business within its industry, and build your recommendations from that foundation. You’re clearly capable of delivering strategic and well-researched work

Hello Group 4 - thank you for this - I found the information on monitoring the effectiveness of the marketing campaign to be very helpful!