SEO Strategy for WordPress Site Optimization

AYD Internet Marketing is seeking a comprehensive SEO strategy for their newly developed WordPress website, built using WP Astra and Elementor. The project aims to enhance the site's visibility and performance by implementing advanced SEO techniques. Learners will apply their classroom knowledge to conduct keyword and content research, optimize on-page elements, and improve site structure. The project will focus on integrating Schema markup, refining H tags, ensuring proper use of alt image tags, and any other applicable advance SEO techniques as seen applicable. The ultimate goal is to align the website with best practices for conversion rate optimization and technical performance, providing a robust foundation for future digital marketing efforts.

Lead Generation Research for AYD Internet Marketing

AYD Internet Marketing is seeking to enhance its client acquisition strategy by developing a comprehensive lead list from its existing groups. The project involves conducting detailed research to identify potential leads within these groups, which are crucial for expanding the company's client base. The goal is to systematically analyze group data to extract relevant contact information and categorize leads based on predefined criteria. This project provides learners with the opportunity to apply their research and data analysis skills, as well as their understanding of digital marketing strategies, to a real-world scenario. The tasks are closely related and focused on data collection and organization, ensuring that the project remains manageable and within the scope of a single academic program.

Marketing and Competive Analysis to identify ideal marketing audiences

AYD Internet Marketing seeks to enhance its marketing strategies by gaining a deeper understanding of the trades contractor industry and other sectors where the company has prior experience. The goal of this project is to conduct comprehensive market research to identify current trends, assess the industry status, and uncover potential opportunities. This research will focus on pinpointing the best target audiences within these industries that align with AYD's ideal client profile. The insights gained will support the company's social media marketing, outreach efforts, and offer development. By understanding the dynamics of these industries, AYD aims to refine its marketing efforts and improve client engagement.

Website Build & Development (LevelUp)

We would like a new website for AYD Internet Marketing. We want it to reflect our focus on PPC and Social Paid Advertising as our current site doesn't. It also needs to help increase prospects wanting to book a call to increase our client base and revenue. Students should be prepared to: Conduct a needs analysis to determine which written copy, images, and infographics are most suitable Write the copy, create the images, and design eye-catching infographics Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide recommendations for updating company social media profiles to reflect the website changes Provide training on updating and maintaining the site as needed.