Marketing Strategy
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Timeline
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October 17, 2023Experience start
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December 6, 2023Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Market research Product or service launch Marketing strategySkills
swot analysisLooking to elevate your organization, and bring it to the next level? Bring on learners from First Nations University of Canada to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.
Learners in this program are poised to succeed in the integrated work areas of the fundamentals of marketing theory and application. It covers a wide range, starting with societal perspectives and environmental scanning, delving into consumer and business customer distinctions. The focus then shifts strategically to segmentation, targeting, and positioning. Tactical aspects like the marketing mix (product, price, place, promotion) are addressed, along with a keen eye on ethical and legal considerations.
Learners
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
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October 17, 2023Experience start
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December 6, 2023Experience end
Project Examples
Requirements
Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that learners can complete may include, but are not limited to:
– SWOT analysis
– Market Research
– Customer Segmentation
– New Product Development
– Marketing Communications
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 17, 2023Experience start
-
December 6, 2023Experience end