Blogging for a Zero-Waste Cleaning Solutions Retailer
Project scope
Categories
Communications Search engine optimization Creative writing MediaSkills
target market blog posts marketing research research reportsSaponetti advertises dozens of eco-friendly products online for consumers and businesses. We want to create a blog to strengthen our marketing.
We would like to collaborate with students to create blog posts that drive more traffic to our website.
This will involve several different steps for the students, including:
- Familiarizing themselves with our goals, target market, products and services.
- Recommending topics for our blog posts.
- Drafting blog posts relevant to our business.
- Revising blog posts based on feedback.
Bonus steps in the process would also include:
- Recommending ways to market our blog.
By the end of the project, students should demonstrate:
- Familiarity with our goals, target market, products and services
- Recommendation of blog post topics
- Drafts for relevant blog posts
- Revisions of blog posts
Bonus steps would include:
- Recommending blog marketing strategies
Final deliverables:
- Blog posts.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our goals, target market, products and services
- Input on choices, problems or anything else the students might encounter.
Regular Communication:
- Via text, Google Meet
Scheduled Meetings:
- Weekly meetings/check-ins for the duration of the project.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
At Saponetti, we aim to promote eco-conscious living and provide ways that make it easy and rewarding to take good care of ourselves, our communities, and our planet without compromise. A community leader in the circular economy and zero-waste movement, our mission is two-fold: 1. to educate our communities about the importance of harmless environmentally-friendly products, and 2. to provide package-free solutions for cleaning and personal care essentials that help customers live more sustainable lifestyles and businesses operate with a smaller carbon footprint. Saponetti is a holistic, sustainable business model that prioritizes health and well-being and aims to deliver purpose alongside profit. We're part of an ecosystem of stakeholders - from manufacturer to end consumer - contributing to a collective effort to raise awareness and take action to prevent air, water, and land pollution recognizing the undeniable link between human wellness and a healthy ecosystem.
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