Blogging for a Zero-Waste Cleaning Solutions Retailer

Saponetti advertises dozens of eco-friendly products online for consumers and businesses. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Email Marketing Campaign for a Eco-Friendly Soap Refillery

Project Description : Email Marketing Campaign for an Eco-Friendly Soap Refillery Welcome to Saponetti! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project to excite people about sustainable living with an engaging Email Marketing Campaign. Saponetti advertises dozens of products online. We hope to revamp our email marketing to attract more customers to our brick-and-mortar store and online.   We want to work with students to design a new email marketing campaign for our company.   This will involve several different steps for the students, including: Familiarizing themselves with Saponetti’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Identifying ways to personalize emails for customers based on market segmentation. Main Goal : The primary objective of this project is to create an email marketing campaign that increases audience engagement, drives conversions, builds brand awareness, and nurtures our existing customer base. 

Summer Social Media Campaign for a Zero-Waste Soap Refillery

Project Description : Summer Social Media Campaign for a Zero-Waste Soap Refillery Welcome to Saponetti! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Summer Social Media Campaign for a Zero-Waste Soap Refillery.   Saponetti sells dozens of zero-waste, eco-friendly household cleaning and personal care products online and at its retail location in Toronto's Bloordale neighbourhood. We hope to refresh our social media marketing to drive more customers to order online and shop in-store.   We would like to work with students to design a compelling social media marketing campaign for our company. Students should have:  Strong communications skills to create appealing content that aligns with our brand Proficiency in using various social media platforms, design and scheduling tools   This will involve several different steps for the students, including: Familiarizing themselves with Saponetti’s products, social media campaign goals and target market. Identifying strategies suitable for our target markets and social media channels Planning types of campaign content to create for our social media channels Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Main Goal : The primary objective of this project is to create a compelling social media campaign that increases engagement on our social media channels and directs traffic to our website and online store.

Marketing Intern

We have a marketing strategy in place and we’re looking for a student to help us source, coordinate, and post the content implementing strategies to increase awareness and nurture engagement.