Project Description: Email Marketing Campaign for an Eco-Friendly Soap Refillery

Welcome to Saponetti! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project to excite people about sustainable living with an engaging Email Marketing Campaign.

Saponetti advertises dozens of products online. We hope to revamp our email marketing to attract more customers to our brick-and-mortar store and online.

We want to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with Saponetti’s products, email marketing campaign goals and target market.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.
• Identifying ways to personalize emails for customers based on market segmentation.

Main Goal:

The primary objective of this project is to create an email marketing campaign that increases audience engagement, drives conversions, builds brand awareness, and nurtures our existing customer base. 

Project Scope and Expectations:

During this project, students will create a road map for a 3-month email marketing campaign.

Company Overview:

At Saponetti, we pride ourselves on our mission to reduce single-use packaging waste while also providing our customers with healthier options. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

Key tasks and milestones:

• Understand of Saponetti's products and goals
• Identify suitable email types and content
• Understand factors affecting emails’ effectiveness
• Identify metrics to monitor the campaign’s success
• Recommend strategies to personalize emails

Final Deliverables:

• 3-month email marketing campaign plan
• A 10-minute presentation

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Practical Experience: hands-on experience in a real-world marketing scenario.
• Understanding of Marketing Strategy: students gain insight into the strategic aspects of marketing by planning and executing an email campaign.
• Teamwork and Collaboration: collaborating on an email marketing campaign helps develop teamwork and collaboration skills to achieve common goals.
• Resume Building: project experience can enhance students' resumes and make them more competitive in the job market.

Employer Commitment:

Our company is committed to providing a minimum of 5 hours of mentorship per team. This mentorship will be tailored to address specific project challenges, offer career advice, and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills.

This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project.

Examples of mentorship:

These communication strategies aim to establish clear and consistent channels for interaction throughout the project. They provide students with the necessary information, support, and opportunities for engagement, ensuring a positive and collaborative experience.

Regular Communication:

• Via text, Google Meet

Scheduled Meetings:

• Weekly meetings/check-ins for the duration of the project.