Sales Process Audit

We want you to investigate our sales funnel to help us understand why prospects are falling off and what changes we should make to increase sales. You will have access to our Sales Manager for information and we will provide all current sales collateral for review. You will also be provided high level data, but not individual account information.

Establishing a Project’s Cost of Capital

Our company has recently taken interest in starting a new project, however, we believe this may be riskier than our typical operations. As a result of this, we believe using our regular Weighted Average Cost of Capital (WACC) would be unwise, as we could accidentally take on a project that is too risky. We hope to establish another discount rate that is specific to this project to hope us decide if it is worth investing in. Tasks may include: Researching companies and their Weighted Average Cost of Capital using the pure play approach to find a peer group. Calculating each company’s respective beta in the peer group, and using the average to calculate the return for that level of risk using CAPM. Establishing a second WACC using the subjective approach. Creating a report with all calculations and research conducted, including comparisons between each method used and recommendations for which rate to use.

New Product Marketing

We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Diversity & Inclusion Strategy

Our company has dozens of employees with diverse backgrounds and experiences. We want to create an inclusive workplace where everyone feels valued. We would like to collaborate with students to create a diversity and inclusion strategy. This will involve several different steps for the students, including: Identifying areas for improvement based on our diversity audit data. Defining diversity goals and objectives for our company. Considering new diversity and inclusion training initiatives. Recommending ways to communicate diversity and inclusion initiatives to employees. Bonus steps in the process would also include: Recommending a timeline for evaluating our diversity and inclusion strategy.