James Mascarenhas
Learner
(6)
23
Portals

Skills

Business strategies 3 Research 3 Market analysis 2 Marketing strategies 2 Market research 2 Pricing strategies 2 Promotional materials 2 Biology 1 Blueprinting 1 Booking (sales) 1 Branding 1 Business planning 1 Coaching 1 Consumer behaviour 1 Data analysis 1 Economic development 1 Economics 1 Event planning 1 Financial planning 1 Information gathering 1 Logo design 1 Management 1 Market positioning 1 Market trend 1 Operations 1 Price analysis 1 Proposal writing 1 Research reports 1 Revenue forecasting 1 Target market 1 Verbal communication skills 1

Achievements

Latest feedback

Recent projects

Preeminent Management Ltd.
Preeminent Management Ltd.
Richmond, British Columbia, Canada

Grant Researching 2 - Charity

Grant Identification and Application: Research and identify potential grants that support market research and business strategy innovation. Market Analysis and Competitive Research: Use potential grant funding to conduct in-depth studies of our target market and competitive landscape. Strategic Application of Insights: Apply insights from market research to refine our company's positioning, brand, products, and services, enhancing our competitive edge.

Matches 1
Category Market research + 3
Closed
Inner Harmony Healing
Inner Harmony Healing
Chatham, Ontario, Canada

Event Planning for Megan Harmony Retreat

The main goal for the project is to plan and organize a successful retreat for spiritual women, hosted by Megan Harmony. The retreat should provide a safe and nurturing environment for attendees to connect with their inner light and divinity, and to receive healing and guidance from Megan Harmony. The retreat should also include speaking engagements, card readings, and opportunities for personal growth and empowerment.

Matches 1
Category Project management + 4
Closed
Places in PEC
Places in PEC
Prince Edward, Ontario, Canada

Increase Bookings for Places in PEC Short-Term Rental Properties

The main goal for the project is to increase bookings for the 50+ short-term rental properties in Prince Edward County owned by Places in PEC. This will involve several different steps for the learners, including: - Analyzing the current booking trends and customer preferences. - Developing a marketing strategy to target potential guests/renters. - Optimizing property listings on various rental platforms. - Researching and implementing pricing strategies to attract more bookings. - Advertise current promotional materials and content to showcase the properties.

Matches 1
Category Communications + 2
Closed
Project: Human City
Project: Human City
Toronto, Ontario, Canada

Project: Human City Branding

The main goal for the project is to create branding guides, assets, and logos for the products Co-Quest, Lotus Learning, and Spotstitch for the company Project: Human City. This will involve working closely with the company to understand their vision and values, and then translating that into visual branding elements for their mobile and web apps.

Matches 2
Category Branding & style guides + 4
Closed

Work experience

Co-Founder
Always Booked
Toronto, Ontario, Canada
May 2024 - Current

● Built a model for a short term rental company, to adjust their prices to maximize occupancy levels using a multiple linear regression
● Created a web scraper that extracts relevant information (price, availability, ratings, etc.) from Airbnb web pages, exports it, and updates the model, using beautifulsoup and selenium
● The program prompted the company to change 100% of the prices on their properties which yielded a 19% increase in occupancy from the previous year
● Presently working on further developing the software, and gaining more clients

Primary Developer
Self-Employed
Toronto, Ontario, Canada
May 2024 - Current

● Developed an automated invoicing program for an oil and gas company, making the process of extracting, formatting, and summarizing data from invoices much more efficient
● Utilized Gmail API, Pandas, and Camelot to automatically receive, manipulate, and return email data as an Excel spreadsheet
● Presently working on the development of an application that employees can access to input their PDF invoice into, and immediately get the excel file back, centralizing this whole process onto one computer

Student Researcher
Western University, Brain and Mind Institute
London, Ontario, Canada
September 2023 - April 2024

● Led a project, supervised by Dr. Emma Duerden, focused on identifying a relationship between the development of memory and functional connectivity between brain regions in utero
● Assessed MRI scans on fetuses during memory-related tasks that were expected to invoke patterns of brain activity in the auditory, motor, and frontal regions of the brain
● Utilized FSL, Melodic, and CONN neuroimaging software to map out activity, compute independent component analysis (ICA), and create functional connectivity maps
● Presented the work and wrote a research paper to communicate the findings of the project

Research Assistant
Western University, Department of Physiology and Pharmacology
London, Ontario, Canada
September 2022 - April 2024

● Lead student researcher, oversaw multiple other undergraduates, supervised by Dr. Oana Birceanu, assessing the safe implementation of N-Heterocyclic Carbene Compounds for carbon-to-metal coating
● Completed toxicity tests of Carbenes on various aquatic species; Danio rerio (Zebrafish), Dugesia tigrina (Brown Planaria), and Daphnia magna (Water fleas)
● Determined effects on aquatic species through monitoring changes in health outcomes including heart rate, hatch rate, and mortality
● Performed data analyses and presented the findings at multiple conferences

Research Assistant
Hotchkiss Brain Institute
Calgary, Alberta, Canada
May 2022 - August 2022

● Investigated the relationship between different types (spinal and bulbar) of Amyotrophic Lateral Sclerosis (ALS), and changes in the microbiome, supervised by Dr. Gerald Pfeffer
● Isolated DNA from the saliva of 106 ALS patients and controls for bacterial sequencing (16S) to determine their bacterial makeup, and compiled metadata through examining chart reviews to identify extraneous variables
● Collaborated to write a review paper on mitochondrial myopathies by inspecting pertinent literature
● Examined 934 papers, extracted data from the papers most relevant to the review, and shared findings with doctors and academics involved in the project

Research Assistant
Western University, Department of Physiology and Pharmacology
London, Ontario, Canada
September 2021 - May 2022

● Assisted in the study of the effects of the pharmaceutical type 2 diabetes drug, Metformin, on Danio rerio (Zebrafish), supervised by Dr. Oana Birceanu
● Conducted tissue water, lipid, and protein assays to measure the variance of certain metabolites due to the exposure to Metformin
● Collaborated in the testing of toxin and contaminant concentrations in Coregonus clupeaformis (Lake Whitefish) to create a visual tool for Indigenous communities, specifically the MΓ©tis, to assess if the fish were safe to consume
● Created presentations and documents to share findings with both experts in the field and impacted communities

Education

Honours Specialization in Developmental Cognitive Neuroscience & Major in Physiology, Neuroscience & Physiology
Western University
September 2019 - Current

Personal projects

Cardiology Pathology Checker
November 2024 - Current

● Created an assessment method for the average individual to determine what their cardiovascular symptoms mean to avoid unreliable information across the internet
● Compares user data against the medical textbook β€œPathophysiology of Heart Disease” and information from the Mayo Clinic to determine if some pathology is present and to provide a medical recommendation
● Presently adapting the project to also serve as diagnostic study tool for medical students by building a search engine using a Whoosh and incorporating retrieval-augmented generation using a large language model