Log in
Sign up
Mathieu Lajante
Associate Professor
(1)
2
Profile
Feedback
Experiences
Achievements
Profile
Feedback
Experiences
Achievements
Newest
Oldest
Highest
Lowest
Douglas Barker
partner
April 26, 2021
Experience feedback
Plenty of questions, lots of opportunity for individual communications, well laid out progression. But program seemed to rely on data. That is what does the marketing data indicate. Some of this is obvious. Our reflection back was to be more insightful. To start with the data and dig deeper. To examine the details. How do you actually use what is obvious. Does the data fit one product but not exactly another? Do market segments fit a product? If the product is unique, then could unique marketing approaches be necessary? Even when it is not, does one size fit all the best way to do marketing? Data may be a guide, not a solution.
Advanced Marketing Management
Toronto Metropolitan University
First Entry into Marketing for New Company
Two Wingz
< Prev
1
Next >
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies.
Cookie Policy
.
Necessary Only
Accept All