Dana was very easy to work with and provided goof feedback for the team to improve.

Thank you for working with my class to help research and recommend ideas for Ember+Wren. I trust you found this experience helpful.

Good experience

It was a pleasure working with Dana! She was very involved with the students: answering all their questions, giving detailed feedback on their midterm reports to help improve their final work, joining the online team presentations with Q&A sessions. Thank you for providing such a great learning opportunity for the MBA students, Dana!

It was amazing to work with the company. I could gather a whole new experience along with learning different things in the industry.

Working with Ember+Wren has been an incredibly rewarding experience. Throughout the project, I was truly impressed by the growing demand for a holistic gut health coaching program. It was both insightful and inspiring to witness how much people value comprehensive, well-structured guidance in this space. Given the level of interest and the impact of Ember+Wren’s approach, I am confident that the brand has the potential to dominate the market. The journey has been both enlightening and fulfilling, and I look forward to seeing Ember+Wren thrive in its mission to promote better health and well-being.

Working on this project was a very good experience

Working with Ember and Wren on this project was an excellent experience for the team and me. We learn many things about gut health and how to do marketing research in the Canadian market. Before, we did not know much about the wellness coaching industry, but after we worked on it, we understand a lot about it. The founder, Dana, is very passionate and helpful. She gives us information and ideas about how she wants her company to grow and always gives feedback quickly and clearly. Our team has some challenges in doing deep analysis because it is not easy to get data about gut health trends in Calgary, but we use many reports and find valuable insights. SWOT and PESTEL help us think more clearly about the risk and opportunity. We also think about how to help the company cheaply because startups do not have big budgets. This project helped me understand how small businesses think about the market, clients, and services. Working with real clients puts us under pressure and allows us to learn well. I appreciate this chance and am am happy to see our work help Dana to start a successful business. Overall, it was a meaningful learning experience.

A key highlight of this experience was the opportunity to work with Ember + Wren. Collaborating with Dana, the founder, was incredibly insightful—she was consistently informative, supportive, and responsive throughout the project. Her clear communication and timely feedback played a major role in keeping our project on track and running smoothly. Dana’s openness and guidance not only made the experience enjoyable but also provided a great example of effective leadership and client collaboration.

Working with Ember and Wren on this Riipen project has been so exciting! Dana's vision and mission to empower women through mindful and sustainable gut health solutions shows how much she cares about improving women’s well-being. We hope our strategic analysis and recommendations can help Ember + Wren achieve its short-term goals and support long-term ambitions. We’re so excited for Ember and Wren and wish you all the best in the wellness industry!

Working with Dana on this project has been an insightful and rewarding experience. Their commitment to promoting holistic wellness and gut health is truly inspiring. The project allowed me to dive deep into market trends, digital strategies, and brand positioning in the wellness space. The collaborative approach and openness to new ideas made the process smooth and engaging. I appreciate the opportunity to contribute and look forward to seeing Ember + Wren grow into a leading wellness brand.

Working with Dana was a highly positive and enriching experience. She provided clear project expectations, relevant industry insights, and structured guidance, making it easy to align our research with their needs. Her engagement and responsiveness were exceptional, offering timely feedback and fostering productive discussions. This collaboration allowed us to apply key strategic management concepts, such as market segmentation and competitive analysis, in a real-world context, deepening our understanding of industry trends. Overall, her support and expertise made this project both valuable and insightful, and we appreciate the opportunity to contribute to the market analysis efforts.

Working with the employers of Ember + Wren on the Gut Health and Wellness Market Analysis was a valuable experience. Their industry expertise, clear communication, and practical insights enhanced our strategic learning.

We enjoyed being part of this project and working alongside Dana; we learned a lot about this new concept and the wellness experience for women.

Dear Dana, On behalf of Team 4, I want to express our sincere appreciation for the opportunity to work with you on the Gut Health and Wellness Market Analysis. Your insights and guidance were invaluable throughout the project, and we truly enjoyed collaborating with you. Your prompt and comprehensive feedback helped us refine our approach and strengthened our strategic recommendations. We also appreciated your responsiveness—answering our queries quickly and thoughtfully, which made the entire process smooth and productive. It was clear that you were invested in our learning experience, and that made a huge difference. This project was incredibly rewarding for all of us, and we are grateful for the chance to apply our strategic management skills in a real-world setting. Thank you again for your time and support—we hope to stay connected and wish you and Ember + Wren continued success! Best regards, Meagha & Team 4 University Canada West

Thank you Dana for giving us chance to work on your project. This project was new to me and I got the opportunity to learn more about gut health and most importantly the way you gave your feedback was really appreciating which helped us to improve our research. Lastly, I hope our report will help you to some extent for your project. Regards, Sarita (Team 2)

Dana was very helpful and engaging throughout the project progress. She provided all the required information and was available for questions. She also was insightful and gave honest feedback.